Arvin Tucker a well known and an experienced person in the field of modeling had started –Arvin Tucker Talent Management Company in 1997. Arvin, himself a leading model has modeled for major campaigns like Master Card, Cadbury’s Dairy Milk, Gold Flake, music videos for Raageshwari, Red Tape shoes, etc.

Taking the issue of casting for ad films digitally ahead of the times, Arvin Tucker took the concept a step further and launched a digital catalogue on models on CD –ROM – a path breaking concept in its time in 1997. Called the Talent Book, this CD – ROM contained the portfolios of 600 models in its database along with storing crucial information likes age, sex, height, body structure, vital statistics, hair length, hair color and lots more.

The CD ROM was distributed free of cost to advertising agencies, production houses as well as advertising concerns. The idea was that the agency could shortlist the model by searching through the database using the search engine provided in the CD – ROM.

Since then we have done castings for prominent commercials for all Pond’s Skincare, Bajaj Sunny Zip, Eno, Polo Mint, Ruff-n-Tuff Denims, Perk, Nokia Cell Phones, Kawasaki X Calibre, Sprite, Coke, Pepsi, etc.

So now we decided to take this catalogue further and put it on the Internet in the form of a complete B2B PORTAL to encompass not only the casting aspect of the business but also other facets and inputs for making a film like locations, studios, light equipment, costume designers, sound equipment, make-up artists, hairdressers, photographers and other aspects of pre production of films.

A casting director or an agency could search through the casting portal based on various categories like – (A) Physical attributes – sex, age, height, body structure, complexion, etc.  (B) Character Search  - college going, executive looking, fashion models, negative looking, etc (C) Product Search – Skincare, Haircare, Oralcare, etc (D) Specialized Skills – Martial arts, dancing, adventure sports, etc.  (E) Location Search – Mumbai, Delhi, Chennai, Hyderabad, Bangalore, eventually London, Paris, NewYork etc. (F) Ethnicity – Oriental, North Indian, South Indian, etc.

To make the portal interesting there would be live chats, model profiles, their likes, dislikes, favourite food, drink, etc.  Aspiring models / actor / actresses could also register on line through the Net.

www.filmcastings.com being a dedicated portal with service backup and experience of film castings and film pre production is looking at an attractive market capitalization.